#onepopmakesadifference
Next to all the potential for more creativity, stronger community, appreciation for the small things and less hustling, Quarantine causes stress which could lead to a more aggressive behaviour. Domestic violence increases.
Therefore, we want to help in time of crisis and used the brand identity of #popcorona to think further:
If you hear domestic violence – POP IT OUT LOUD.
We want to encourage persons concerned – and persons who notice such incidents – to make aware of their situation.
We want to encourage persons concerned – and persons who notice such incidents – to make aware of their situation.
How to adapt this to a sensitive topic like domestic violence?
We don’t want to trigger subjective formation of opinion. Therefore we decided to use no person – just houses as a symbol for everyone – women, men or kids – who are concerned and for neighbours who should say something if they notice domestic violence.
We don’t want to trigger subjective formation of opinion. Therefore we decided to use no person – just houses as a symbol for everyone – women, men or kids – who are concerned and for neighbours who should say something if they notice domestic violence.
We want to put focus and emphasis on the importance of that tipping point: If someone steps forward and is brave enough to report domestic violence it triggers a wave of courage (aka reports). This process is similar to making popcorn: One corn in a pot starts to pop and all the other corns follow – in an even higher pace. Pop it out loud – & you will be helped! #onepopmakesadifference
To not only make aware of the huge issue – we cooperate with Koordinierungsstelle gegen häusliche und sexualisierte Gewalt der Freien Wohlfahrtspflege Bayern and the Munich fashion label wiLLi the Label: The T-Shirt supports with every purchase (the total net proceeds) women and children who are victims of domestic violence.
For all who wants to know more – or for those who need help:
Bundeshilfetelefon
08000 116 016
www.hilfetelefon.de
Bundeshilfetelefon
08000 116 016
www.hilfetelefon.de
for the region Bavaria
www.wege-aus-der-gewalt.de (barrier-free)
www.wege-aus-der-gewalt.de (barrier-free)
#onepopmakesadifference
